Prepared for Yoodli
October 2026 · KlientBoost
October 2026 · KlientBoost
Google spend nearly doubled from July to September, form fills from Google fell, and most of the MQLs it did find were already searching for Yoodli. This is a signal problem, not a spend problem: the platforms bid toward a form fill, so they can’t tell a VP at a 5,000-person company from a solo signup. We fix what the platforms learn, aim both channels at bigger accounts and the people who can buy, then scale spend inside unit-economics guardrails.
Getting from $18M to $100M means winning bigger accounts. Here is where the last 90 days of paid landed.
July 25 to October 22, 2026, from your Google Ads and LinkedIn accounts. Meta, Reddit and ChatGPT ads aren't included.
Form fills here are the sales form conversion Google bids toward.
86% of the MQLs Google recorded came from brand searches. MQL counts are Google's own, last 90 days.
LinkedIn impressions by company size. None of the 30 campaigns target a list of named accounts, and the 11 most-reached companies got under 3% of impressions. The bright spot: Directors, VPs and CXOs got 35% of impressions and 60% of the clicks.
Who actually saw the title-targeted flights (43% of LinkedIn spend), by job function. Job titles that saw them include Professor, Adjunct Professor, Board Member and Store Manager.
Both accounts are simply built, with 11 Google campaigns and 13 LinkedIn campaign groups, so untangling and rebuilding them won't take long.
Moving upmarket means bigger, better accounts, the right people inside them, and smaller buying committees with more authority. Four levers get there.
Each of those ad sets is 70 to 180 times what the whole budget can reach. Account-wide, LinkedIn reached 239,061 people at 1.8 impressions each, so the audience has to be the right accounts and the people who can buy: named accounts by company size, Directors to CXOs first.
Google spend by landing page, last 90 days. The pages we checked carry the full site menu and a self-serve signup in the header, and the demo form never asks company size.
A concept, not a final page. Every number on it is Yoodli’s own, as published on yoodli.ai. Green badges mark what we would split test.
The fix is offline conversion data: your HubSpot stages feed the platforms, so bidding chases pipeline from bigger accounts instead of form fills.
Your four top-spending LinkedIn ad messages, last 90 days, every version added together. Headline, intro text, spend and CTR come from LinkedIn; the three checks are our read. Audiences and objectives differ, so read click rates as direction.
LinkedIn ad concepts in your brand, one buyer and one job per ad.
Yoodli already writes for each buyer on Google and its solution pages. On LinkedIn, the biggest ad sets split by industry, not by buyer, so everyone in them sees the same ads.
The path to $100M needs paid media built for an enterprise sales motion. Here is what changes, and the order we would do it in.
None of this was wrong for an earlier stage. The next one needs enterprise B2B experience behind every account.
Your north star is $100M. Efficiency first, then scale toward it. Here is how we keep score.
We don't tie short-term performance to the revenue goal. We build the unit economics that let spend scale toward it.
You want to move upmarket, and today's conversion tracking can't be trusted. So we judge success by qualified leads from bigger accounts, not form fills.
Over time this shows what it takes to penetrate enterprise accounts, and spend steps up only after a channel holds its mark two weeks running.
Each option is a step up. The monthly fee and the one-time setup of your offline conversion data are two separate numbers.
Management fees are the greater of the flat fee or 10% of monthly ad spend. Ad spend is separate.
Term: a three-month initial term that starts at kickoff, then renews automatically for the same term.
Our team schedules the kickoff once the agreement is signed. The timeline below starts from that call.
Direct access to the people running your campaigns, a dedicated reporting dashboard and a shared Slack channel.
Pick the starting option. We send the agreement in writing, and our team schedules the kickoff once it's signed.